The Challenge
BLiNKAI was looking for a solid event strategy and management solution for their first big industry tradeshow. They’ve been scaling up and were ready to make a bold impression at the show. They were looking for a partner to craft a strategic event plan that would elevate their brand presence, draw high-quality leads, and spark meaningful engagement. Additionally, they were looking for an innovative way to showcase their AI-powered platform that enhances dealership service operations.
What We Did (In Just 4 Months)
We developed a cohesive event strategy with a creative theme: “Your Dealership’s Formula 1 Pit Crew.” The concept highlighted how BLiNKAI’s technology equips service and operations teams to maximize efficiency, drive growth, and create customers for life. Just like a Formula 1 pit crew, BLiNKAI provides precise, efficient, and powerful support to help dealerships win.
Booth Experience:
- Booth Design & Management: Designed a 20x20 booth structured around “Pitstop Stations” representing BLiNKAI’s core capabilities: automated web scheduler, intelligent phone automation, service due campaign manager, sales leads, and service core. The booth’s design included racing-themed visuals with lighting, signage, and arrows mimicking a Formula 1 race route. Monitors played a 60-second explainer video customized to the Formula 1 theme, and the sales team used other monitors to show demos, platform benefits, customer case studies, and proof points.
- Branded Merch & Games: Eye-catching giveaways including blinking lanyards, trucker hats, car phone holders, light-up balls, and pens. Attendees also enjoyed “Blinko,” an interactive game that kept booth visitors entertained as they waited to meet with the sales team for demos.
Pre & Post Show Campaigns:
- Webinars: Hosted two webinars—one pre-show and one post-show—to drive engagement and provide valuable insights.
- Account-Based Marketing (ABM): Targeted top accounts with postcard mailers 30 days before the show to boost visibility and engagement.
- Thought Leadership: Captured audience sentiment through dealership and BDC manager surveys.
- Digital Demand Generation: Created a centralized event landing page for streamlined lead capture.
- Email Nurture Sequence: Developed tailored sequences for 4 distinct personas to drive engagement.
- Social Media & Content: Launched 61 social posts over a 90-day campaign to build momentum and reinforce the event theme.
- Themed Explainer Video: Produced a compelling explainer video tied to the booth’s Formula 1 theme.
- Digital & Print Collateral: Crafted high-quality materials for both booth display and sales enablement.
Results
The results exceeded expectations and demonstrated the power of a strategic, cohesive approach:
Client Feedback
"Amazing collaboration from start to finish. Working with Miracle Max Marketing was like having a Formula 1 pit crew for our marketing strategy. They swooped in with precision, creativity, and flawless execution. We saw the results in metrics and meaningful conversations and connections."
– Ashleigh Norton, VP of Marketing, BLiNKAI
"Miracle Max Marketing’s strategic approach gave us the firepower to stand out on the tradeshow floor. Their detailed preparation, seamless coordination, and smart execution were game-changers. They were a true extension of the sales and marketing team, and I’d recommend them to any CEO looking to make an impact at an event. We’ve never felt so confident going into a show; the results speak for themselves."
– Dave Perry, CEO, BLiNKAI
Contact us to start planning your next successful event.
